Procom announced as official UAE Philips Entertainment distributor
Tuesday, January 6, 2015
by Philips Entertainment

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Leading Dubai-based equipment distributor Procom ME has been named as the exclusive Philips Entertainment supplier for Philips Strand Lighting, Philips Selecon, and the Showline family of LED luminaires in the UAE in a move to further expand its offering to the high profile Middle Eastern market.

UAE is an ever-evolving landscape of innovation and construction, with many new projects under development from universities to theatres and hotels, all of which generate strong demand for professional lighting.

"We are confident Philips will have a significant share of the new-build market, for several reasons," says Procom's Business Development Manager Rami Harfouch. "It is a highly recognized brand name, and its catalogue of high quality products is extensive, with a strong LED offering which meets the increasing requirement for energy-saving solutions. Philips Entertainment also has strong local support in terms of design, commissioning and servicing of the equipment and Procom is excited to be a part of it."

Established in 2009, Procom quickly rose to become a leading professional lighting, audio, video and rigging supplier, stocking Philips Selecon, Strand Lighting and Showline among other industry-leading brands. The company has now won exclusive Philips Entertainment distributorship for these product lines in the UAE.

"Being Philips' official UAE distributor is a great opportunity for Procom and a challenge at the same time," adds Harfouch. "But we are ready to rise to it, for example we have been enhancing our operation with dedicated staff to support the product lines in sales and for technical back up in our service centers."

The new official distributorship with Philips Entertainment means the company will hold a wider range of Selecon, Strand Lighting and Showline stock. This will facilitate faster delivery within UAE of units as well as spare parts and will allow customers to get hands-on with the fixtures in the Procom showroom. Philips will gain further reach to Procom's extensive web of clients, to whom Procom will also offer design consultation.

"There has always been a high demand within our client base for Philips products," continues Harfouch. "This is because the Philips brand has stayed true to its reputation of providing reliable equipment with practical features. It has evolved wisely by adding certain specifications that meet the changing needs of the market without compromising on quality. Its products feature energy saving and heat control properties and are often lightweight, compact and multi-functional while still being affordable. Furthermore, with it being such a universal brand, most technical professionals in the region are familiar with Selecon and Strand Lighting technology and are able to operate various models easily or with little training."

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